Checklist: Communications System Approach

Is your communications program aimed at supporting the goals of the organization?  Do each of the elements complement the other or do you have a lot of “stuff?” Does it emphasize face-to-face interactions or is it heavy on the electronic approach. 

Here’s a handy checklist that you can use to get started on a new course.

• Approach grounded in the goals of the organization
• Emphasis on face-to-face interaction
• Mix of face-to-face, print, and electronic media
• Media selections complement one another
• Establishes managers as communicators
• Communication function supports, facilitates
• Measureable
• Accommodates feedback
• Senior leadership engaged in the process
• Repeatable