Today, Linda Dulye was featured in an article about the recent movement to bring new energy to town hall meetings.
For organizations thinking about taking town halls online, Obama’s event provided much to emulate, say communications pros — starting with the way the president invited people to take part, via one of his own videos at WhiteHouse.gov. Linda Dulye, president of communication and change management firm L.M. Dulye & Co. in Warwick, N.Y., gives Obama the thumbs-up for the personalized approach — and says you should do the same.
“Whatever senior leader is hosting the town hall needs to be the voice of the invitation,” says Dulye, who counsels corporate clients on town hall events. “Don’t have the invitation coming from the admin.” The intended audience will take the invitation more seriously when the request is personal.
Read the full story here.
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